Virtual formats – second best or the future?

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We surveyed the all about automation trade fair visitors at the end of January 2021. Over 450 people took part.

Virtual trade fairs – tested and often found to be too easy

Around 60 percent of those surveyed have taken part in one or more virtual trade fairs in recent months. The formats could not really convince the all about automation visitors. Only 12 percent of those who had participated attested to a high or very high benefit of these formats. What do the virtual trade fairs lack most? Perhaps it can be summed up like this: the overall quality and dynamics that make up a face-to-face conversation cannot be portrayed virtually. A trade fair flair with its chance encounters, the surprising discoveries and the escape from the daily work routine does not occur in front of the screen.

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