Conrad at All About Automation for the first time


A sourcing platform for B2B customers on which more than 7 million product offers are currently available. A digital marketplace as an integral component. Individual e-procurement solutions for companies of all sizes. And online product services from 3D printing to PCBs on one platform. – On its way to becoming Europe’s leading procurement platform for technical business supplies, Conrad Electronic is focusing on digitalisation, but as a family-owned company with almost 100 years of history, it is not losing sight of the human factor. “We are convinced that the virtual world only works with people and machines. That’s why we automate processes, but at the same time we rely on a personal and regular exchange with our business customers, suppliers and marketplace partners,” explains Conrad CEO Ralf Bühler.

Change in customer dialogue
Accordingly, the Conrad team is delighted that trade fair visits are finally possible again! The first event will be all about automation in Friedrichshafen on 5 and 6 April 2022, followed by Düsseldorf (11/12 May), Heilbronn (18/19 May), Hamburg (29/30 June), Zurich (31 August/1 September) and Chemnitz (28/29 September). Components and systems, engineering and applications as well as digitalisation in times of Industry 4.0 are the focus of the trade fair for factory automation and process industry. In addition to this agreement on focal points and target groups, the Conrad managers were particularly impressed by the regional character of all about automation, where manufacturers, distributors and service providers network with users from the region. Ulrich Ermel, Vice President Sales B2B at Conrad Electronic, comments: “In our observation, the Corona pandemic has brought about a change in customer dialogue. In the future, this dialogue will be more direct and more intensive than we know it from the time before Corona.